Conservation Partner-sheeps |



International Conservation through Cool Earth

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We’re excited to have teamed up with leading climate change charity Cool Earth, who share our mission to protect the planet’s precious environment in a sustainable manner. The future of rainforest protection is where everyone makes a difference to climate change!

Our mission: to harness the power of travel to conserve and protect the world’s precious natural spaces, one epic adventure at a time.

Our goal: to ensure rainforest communities benefit from adventure tourism, and to educate and inspire our flock to help actively support these communities across the planet.

Cool Earth is the non-profit organisation that works alongside rainforest communities to halt deforestation and its impact on climate change. Cool Earth puts local people back in control, giving them the resources they need to keep their forest intact. It’s an approach that research proves to be the most effective way of keeping rainforest standing. It is also an approach that is transforming the lives of some of the world’s poorest and most vulnerable communities.

This partnership means that just by travelling with Adventurous Ewe, you’ll not only have an incredible experience but you can do so by knowing you are actively supporting rainforest communities across the globe. To date our partnership has contributed to the further protection of eight acres of rainforest (that’s 2,000 trees), locking up to 2,167 tonnes of CO2 and we are determined for these number to grow significantly.

As the legend himself, Sir David Attenborough, said:

“Helping Cool Earth to halt tropical deforestation makes a real difference. Perhaps the biggest difference we will make in our whole lives.”

So we’ll continue to invest a % of our revenue into supporting critical conservation projects around the world through Cool Earth and we invite you, our valuable flock, to do the same. Please give what you can and help save the world’s rainforests today by simply clicking here. Just £2.50 will save 10 trees and lock up 10 tonnes of CO2.

Together, we can all make a difference in helping preserve this precious and wonderful planet. 


Climate Friendly Travel

We believe that with great travel, comes even greater responsibility. Responsible tourism is one of the driving principles of all things at Adventurous Ewe. We care deeply about travelling in a way that positively impacts the people and places we visit, and as such we craft our itineraries and experiences accordingly.

We’re proud to be part of the movement to reshape the Future of Tourism and commit to placing destination needs at the centre of our recovery strategies and do our part to build a better tomorrow for travel and tourism. One that retains the integrity of destinations, promotes inclusivity and equality, maximises positive impacts for communities and environments, and fosters collaborative change.

We continually strive learn more, improve our operations and to do better. We keep up to date and action recommendations as made by AITO’s Sustainable Travel Committee and also attend climate change workshops, such as the week-long Climate Friendly Travel Summer School hosted by SUNx Malta, to ensure we are better informed and equipped with skills and information to advance Climate Friendly Travel within our operations. Collectively we can all aim to mitigate Climate Crisis within the Travel and Tourism industry. 

CFS Summer_School_Certificate Oct 2021

Local Conservation – Snowdonia Society

We’re also proud to do our part to help the Snowdonia Society conserve and enhance the beauty and special qualities of Snowdonia and to promote their enjoyment for the benefit of all those who live, work or visit the area, now and in the future.

The vital work of the Snowdonia Society includes:

  • Practical conservation that makes a difference to Snowdonia, year on year: litter clearing, footpath maintenance, invasive species management and habitat enhancement for nature
  • Campaigning to protect the special features of Snowdonia from threats such as inappropriate development or erosion of the natural and cultural heritage
  • Work in partnership with Snowdonia National Park Authority , Natural Resources Wales, the National Trust and other conservation bodies, as well as farmers and landowners for the benefit of all those who live, work and visit this incredible place.

Adventurous Ewe is an ongoing business member of the Snowdonia Society, plus Jim and Sue, together with some of our local leaders, also help the Society with their local projects such as planting native trees in Snowdonia. This is to help preserve the landscape and enhance wildlife habitat.

We’re really excited to do more for the Snowdonia Society and be part of some of their fantastic initiatives and projects. They’re always a great day out  with great people. If you fancy joining us, please get in touch.

Snowdonia National Park Ambassador

Adventurous Ewe have been a founding member of the Snowdonia National Park Ambassador Scheme since 2019. The scheme was formed to strengthen links between stakeholders working within the tourism industry and the National Park and provide training to create a greater understanding and knowledge about the area’s natural and cultural resources, in order to improve the overall visitor and local experience. 

We’re really proud to have worked our way through the levels of Bronze, Silver to have now reached Gold Status of Snowdonia National Park Eryri’s Ambassador Award Scheme.

As a Llysgennad Eryri Ambassador, we’ve learnt so much and improved our knowledge of Snowdonia National Park, it’s projects and partnerships. We’re now really looking forward to doing all that we can to improve your experience of visiting Snowdonia in an educational, sustainable & fun manner.

From conservation projects, to renowned geology, thrilling history, impressive arts, unique wildlife & plant life, local communities, culture & people, ‘National Nature Reserves’, sustainable and inclusive tourism, volunteering, myths & legends and of course the magical Welsh language and Yr Wyddfa (Snowdon) itself, we’re passionate about making your Snowdonia experience an incredible one.

We look forward to welcoming you to this unique and special place in North Wales soon.

Diolch yn fawr iawn / thank you very much.

Responsible Tourism

Now more than ever our commitment to maintain our support of one of the leading global climate change charities, Cool Earth and the local protection and sustainability work of the Snowdonia Society, is of utmost importance.

To do this we’ll continue to contribute a % from every booking to Cool Earth and maintain our partnership with the Snowdonia Society. It’s time that we all live in a more responsible world.

This means that not only will you have a fabewelous experience when you travel with Adventurous Ewe, you can do so whilst taking pride in knowing that you are helping support both of these fantastic causes.

We have also invested in Water-to-Go bottles so you, our valued flock, will be healthier whilst also helping to make the World a better place! Together we can help reduce our consumption of single use plastics.

When joining us for a long haul overseas trip you’ll receive a free Adventurous Ewe Water-to-Go bottle. This is our way of saying thank-ewe and also making a difference to the consumption of single use plastics in developing countries.

New Adventures

Are you up for something new? Trot over and check out some of our exciting new UK short breaks – Snowdonia Packrafting WeekendWales Top to Tail 3-day Cycle or Snowdonia Bike & Hike 1 day adventure.

Bespoke Trips

We offer Bespoke Trips. Subject to availabilty we are able to do trips that cater for you and take you to areas of the world that you would like to go.