Tourism Declaring a Climate Emergency | Adventurous Ewe

Tourism Declares a Climate Emergency

Our Climate Emergency Plan

Tourism and outdoor events can be forces for good growth and positive change. They support economic development, protect our environment, sustain local communities and contribute to meaningful cultural exchange across the planet.

We believe that with great travel, comes even greater responsibility. Tourism is one of the most important and largest industries on the planet. It employs more people worldwide than any other, with millions of families relying on tourism for their daily needs. At Adventurous Ewe we believe that our type of small scale, positive impact tourism can bring benefits to many communities, help preserve the environments we travel to see, and provide real and positive social exchanges. We have a Responsible Tourism Policy however, we recognise that we need to do more as part of Tourism Declaring a Climate Emergency. Below is our plan to do our part towards helping reduce factors that we can contributing to climate change.

Water to Go | Adventurous Ewe

1. Take action to reduce carbon emissions as a tour operator

We will:

Measure our carbon footprint

Measure and publish our carbon footprint analysis for each of our trips, as well as our internal operations. Updates will be provided on a yearly basis.

Identify other ways of reducing our carbon footprint

Use our carbon footprint analysis to set future reduction targets and to track progress on these.

Develop as a climate conscious operator

Continue to develop as climate conscious organisation, recognising where we need to make improvements and can learn lessons from others. 

Promote alternate ways of travelling

Influence our adventurer’s behaviour by promoting the use of more environmentally friendly forms of transport both to and within country of our trip destinations, supporting the reduction in carbon emissions, air pollution, and congestion. 

Flight recommendations

Provide access to advice about which airlines and routes to choose to minimise emissions from flights.

Single use plastics

Eliminate the use of single use plastics on all our UK based trips by the end of 2021 and continue to provide free Water-to-go Bottles to all our adventurers embarking on an overseas trip.

Support sustainable conservation projects

Continue to channel 1% of revenues into global and local sustainable conservation and rainforest projects that contribute greatly towards carbon removal. This is made through our partnership with climate change charity, Cool Earth and local environmental charity, the Snowdonia Society.

Sustainable Travel | Adventurous Ewe

2. Work together with competitors, suppliers and partners to share best practice and grow the community.

We will:

Work in collaboration

Encourage our suppliers and partners to adopt more sustainable practices and also choose suppliers who already have greener practices in place.

Prioritise green destinations

Actively seek out countries who are making a difference to sustainable and green tourism in relation to developing new trips.

Sharing best practice

We will share best practice amongst our peers, competitors and actively participate in the Tourism Declares community.

Travel Colombia

3. Seek feedback

We will:

Encourage and welcome guidance

In essence, adventure style travel is relatively low carbon with hiking, cycling, kayaking, snowshoeing and camping compared to business travel, luxury hotels and bus tours.

However, as a travel company reliant on our adventurers flying round the world we recognise that, we are opening ourselves up to accusations of greenwashing. Therefore, it’s our responsibility to engage with the challenges we face head on.

We’ll do everything we can to cut the carbon emissions we have any control over, encourage others to do likewise, and campaign for the wider system changes needed to move travel towards a low carbon future.

Our plans are evolving continuously based on learning and sharing. If you have suggestions or insights that can help us improve, please email We appreciate any support and guidance.